Magic Inside the Bottle

Project Description

This project is a logo reveal for Pepsi.

Concept

When we think of the brand Pepsi, the first thing that comes to our mind must be its coke. Pepsi has a slight citrusy tang that makes it taste crisp and delicious. The cans and bottles of Pepsi that popped open also more bubbly than its competition—and that carbonation counts. However, its magic is not only in the taste and the chemical reaction when opening the can. It is also a catalyst for delightfulness and happiness.

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Full Sequence

Design Process

As a huge fan of Pepsi, I'm eager to convey the joy and delight I experience when drinking Pepsi, along with the vibrant scenes it evokes in my imagination. Thus, I've set the stage in a bustling city, where the towering Pepsi bottle stands prominently in the center. Our protagonists build a tower of bottle caps and ascends it to open the giant Pepsi bottle, releasing a cascade of foam into the city, illuminating it with effervescence and energy and bringing the people to enjoy together.

Software

Adobe Photoshop

Process

Different tratement as the moment when revealing the Pepsi logo.

I tried various camera angles and perspectives to capture different moments.

Storyboard